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How to Get the Most Out of this Cyber Monday

How to Get the Most Out of this Cyber Monday

Do you know what this Monday, November 27 is? It is Cyber Monday!

Cyber Monday lands on the Monday after American Thanksgiving.

Think of the annual Black Friday craze with its in-store product sales and the crush of human bargain hunters. Cyber Monday occurs online for software, Apps, websites, programs, subscriptions, and arrays of royalty free photos and videos. On this day, much of that software will have promotions or deep discounts.

If you have been coveting owning something, this is the day to purchase it.
However, be mindful as you can easily lose your mind and rack up credit card debt with so much to choose from.

All of these Cyber Monday offerings fall into 2 categories.
1.  I need it – a priority item for work or personal
2.  I want to have it (for Fun! OR as something helpful but not necessarily in the budget)

A priority item you purchase when you need it. So if you have any of these on your list, go ahead!

A ‘want to have it’ item may not always be in your budget and Cyber Monday could make it easy to acquire if deeply discounted. Now’s your chance to own it.

You may discover that you do not recall the items you wanted most some time ago. Is that name on the tip of your tongue? It’s a good idea to make a list of ‘want to have it’ online software and see if it’s available on this day. Don’t forget to start next year’s list and keep it handy. (In fact, there’s probably a free app for that!)

You might already be seeing ads. Everything starts early.
Happy Cyber Monday and enjoy your software shopping.

Tell me your BEST Cyber Monday find.

I hope you find fun and useful items this Monday.
In fact, tell share you BEST FIND in the comments below.

See you online,
Catherine

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Facebook Comments: Are You Using Them as The Effective Engagement Tools They Are?

Facebook Comments as Effectively Engagement Tools - February 2017 - Audience Growth and Fan-Engagement Social Media Consulting and Training

Facebook Comments: Effective Engagement Tools

Most Facebook posts have 4 options:  Like, Comment, Share, (Plus 1 surprise)

Let’s focus on the engagement power of the Facebook comment.

We choose to add comments on Facebook posts to:

  • Agree or disagree with the post, the poster, or a commenter
  • Back up or counter the original post with proof (written, media, links)
  • Offer a unique opinion on the post (sometimes having nothing to do with the post)
  • Move the attention on this post to another post or entirely off Facebook (with a link)
  • Start communication on the topic between commenters
  • Simple conversations between Commenter-Poster or Commenter-Commenter having nothing to do with the post

Every single comment is an opportunity to Like or Comment further.

Facebook Likes are usually seen by the human eye as a popularity contest; the more Likes, the better the post.

Little impact is made when a Facebook post is liked without any further consideration.

However, a Facebook comment is where the engagement happens. Comments are the MOST engaging part of Facebook post options and can yield the best results long term.

You have to spend time in the post working on a comment.

You let the poster know your level of interest with comments – good or bad.

If you are looking to engage your followers and fans long term, post content that gets people talking.

Follow up – at least by liking each comment – and further engage by replying to each comment. Keep that conversation going, however small.

Over time, you become more memorable to the people with whom you communicate.

Facebook’s fussy algorithm also pays attention to all the interaction on your post, rewarding you by showing it to more people in the newsfeed, where you gain more exposure.

Why Authors – Writers – Everyone Should Use Twitter Lists

Why Authors - Writers - Everyone Should Use Twitter ListsThe more people you follow, the denser your Twitter home feed becomes. You will lose perspective with a feed flooded with multiple, random posts.

Separate all those voices into logical groups so you can focus on 1 theme at a time. Use the built-in Twitter lists, which you can make public or private. You can create lists then add Twitter accounts to it from both your computer and your mobile.

You may be surprised at how viewing smaller groups at a time will help you gain clarity. Now you’ll form better ideas about how to support different group, join conversations, and post relevant content.

For Example:  If you view a list of only local authors, and many tweet and converse about a writing event in town you’ve never heard of, isn’t that an event you should inquire about?

1) Create Lists

Read through your feed and find those you are most interested in watching. Create lists for your many groups. Here is a suggested author’s starter-list:

  • Family
  • Friends
  • Work/Co-workers
  • [Your city]
  • Local authors
  • [Your genre] authors
  • Top [your genre] authors
  • Author Support
  • Publishers
  • Editors
  • Bloggers
  • Top idea generators
  • Social Media gurus

2) Assign interesting Twitter accounts to each chosen list. The same account can occupy more than 1 list.

3) Every time you meet and follow a new person, immediately add them to a Twitter list. If you don’t, you will lose them to the chaotic, overrun, Twitter home feed.

Bonus: You can subscribe to other twitter public lists. 

Learn to love lists!

Don’t worry; it is unlikely that you’ll run out of making lists. Lists are currently capped at 1000, which may be populated with up to 5000 in each, but don’t do that. Keep your lists small. If you have too many, you then you risk repeating the original problem, too many chaotic voices in 1 place.

I hope this Twitter Tip was useful.
Do you have a favorite list that others should start using?