Facebook Comments: Effective Engagement Tools
Let’s focus on the engagement power of the Facebook comment.
We choose to add comments on Facebook posts to:
- Agree or disagree with the post, the poster, or a commenter
- Back up or counter the original post with proof (written, media, links)
- Offer a unique opinion on the post (sometimes having nothing to do with the post)
- Move the attention on this post to another post or entirely off Facebook (with a link)
- Start communication on the topic between commenters
- Simple conversations between Commenter-Poster or Commenter-Commenter having nothing to do with the post
Every single comment is an opportunity to Like or Comment further.
Facebook Likes are usually seen by the human eye as a popularity contest; the more Likes, the better the post.
Little impact is made when a Facebook post is liked without any further consideration.
However, a Facebook comment is where the engagement happens. Comments are the MOST engaging part of Facebook post options and can yield the best results long term.
You have to spend time in the post working on a comment.
You let the poster know your level of interest with comments – good or bad.
If you are looking to engage your followers and fans long term, post content that gets people talking.
Follow up – at least by liking each comment – and further engage by replying to each comment. Keep that conversation going, however small.
Over time, you become more memorable to the people with whom you communicate.
Facebook’s fussy algorithm also pays attention to all the interaction on your post, rewarding you by showing it to more people in the newsfeed, where you gain more exposure.