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Facebook Comments: Are You Using Them as The Effective Engagement Tools They Are?

Facebook Comments as Effectively Engagement Tools - February 2017 - Audience Growth and Fan-Engagement Social Media Consulting and Training

Facebook Comments: Effective Engagement Tools

Most Facebook posts have 4 options:  Like, Comment, Share, (Plus 1 surprise)

Let’s focus on the engagement power of the Facebook comment.

We choose to add comments on Facebook posts to:

  • Agree or disagree with the post, the poster, or a commenter
  • Back up or counter the original post with proof (written, media, links)
  • Offer a unique opinion on the post (sometimes having nothing to do with the post)
  • Move the attention on this post to another post or entirely off Facebook (with a link)
  • Start communication on the topic between commenters
  • Simple conversations between Commenter-Poster or Commenter-Commenter having nothing to do with the post

Every single comment is an opportunity to Like or Comment further.

Facebook Likes are usually seen by the human eye as a popularity contest; the more Likes, the better the post.

Little impact is made when a Facebook post is liked without any further consideration.

However, a Facebook comment is where the engagement happens. Comments are the MOST engaging part of Facebook post options and can yield the best results long term.

You have to spend time in the post working on a comment.

You let the poster know your level of interest with comments – good or bad.

If you are looking to engage your followers and fans long term, post content that gets people talking.

Follow up – at least by liking each comment – and further engage by replying to each comment. Keep that conversation going, however small.

Over time, you become more memorable to the people with whom you communicate.

Facebook’s fussy algorithm also pays attention to all the interaction on your post, rewarding you by showing it to more people in the newsfeed, where you gain more exposure.

How to Schedule a Facebook Page Post to a Different Date and Time

HThe Networking Web - Catherine Saykaly-Stevens - Author - How To Schedule a Facebook Page Post a Different Date and Timeow to Schedule a Facebook Page Post to a Different Time and Date:

You don’t need to use scheduling features in HootSuite or TweetDeck to publish a post at a different date and time to your Facebook Page.

Few take advantage of this sneaky Facebook Page tool. While you can’t schedule a post from either your Facebook personal account or a Group, this is how you schedule a Facebook Page post.

To schedule a post to a future date:

On your Facebook Page, write your post in the Status field as you normally would.
Instead of selecting the Post button, choose the downward Triangle next to it. You have 3 options:

  • Schedule
  • Backdate
  • Save Draft

Select Schedule
Select the Date and then the Time
Select Schedule

A scheduled post to a future date must be set between a minimum of 10 minutes and a maximum of 6 months ahead.

 

To backdate a post:
On your Facebook Page, write your post in the Status field as you normally would.
Instead of selecting the Post button, choose the downward Triangle next to it. You have 3 options:

  • Schedule
  • Backdate
  • Save Draft

Select Backdate
Select Year then Month then Day
Select Backdate

This backdated post will be published immediately in the News Feed, and achieved at your chosen date.
However, if you selected the checkbox “Hide from News Feed” then your post will be absent from others’ News Feeds and will only be archived your Facebook page.

The last choice is to Save Draft. This will allow you to hold your post like a visible bookmark for you to edit and schedule at a later time.