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Transmedia storytelling is the art of telling one story over multiple media, where each medium is making a unique contribution to the whole. (Henry Jenkins – A Creator’s Guide)
Writers, filmmakers and storytellers may already be practicing Transmedia if they use other social media/channels/means to tell different aspect of their story than just the original. Fans will always want more to connect with than the original story. Smart writers use Transmedia to get new bits to their existing story out in fresh ways.
Transmedia is not only for the writer, filmmaker or storyteller. Transmedia is for anyone wanting to engage new audience from a business or corporate level.
Every brand has a story to tell. Whether the Brand is an icon, a business, an entrepreneur or a writer; a good story captures an audience’s attention. How well a brand tells its story then offering new, but different pieces of its story will determine how well the product, service or experience will sell.
The brand must engage the audience fully or risk losing them. The question then becomes HOW can a brand engage an audience? The brand tells the full story through one channel. Through different channels, story is broken apart, added to, re-packaged and tailored to a specific audience of that specific channel. HOW story is told can engage existing relationships and attract new audiences.
Unfortunately, many treat Transmedia as an afterthought; a marketing ploy added to the last stage. This will not engage the audience. From story inception, Transmedia must be considered, prepared and integrated into the brand to harness the power of full audience engagement.
I’ll share 2 takeaways from just 1 interview by Jeff Gomez, considered the grandfather of Transmedia.
(Transmedia storytelling workshop – Friday the 24th at 1 p.m…
Both keynote speakers are world leaders in the field of Transmedia Branding.
(Keynote address – Saturday, the 25th at 11 a.m.)
Jeff Gomez, Lisa Coulman, Mark Swierszcz and 40+ Transmedia speakers will be at StoryWorld Quest in Edmonton, October 24-26 (NAIT).
It is rare to have so much talent and Transmedia royalty in our backyard. If story is your business, see you at StoryWorldQuest.com
The Month of November may be tied to Movember (non-folically challenged men grow beards to collect for prostate cancer), but it also has another purpose. For many, November is NaNoWriMo month.
From November 1st to 30th National Novel Writing Month participants will write in a fury to finish a novel in 30 days. The goal is to write 50,000 words by month’s end, a solid first draft.
Why Participate in NaNoWriMo?
You may have heard the saying “there is a novel in all of us”. For some, there is an unwritten library. NaNoWriMo supports participant to focus on writing for thirty days to start, stick with it and finish their novel.
NaNoWriMo is not about creating a literary masterpiece. Its focus is to complete the first draft by the 30th day (roughly 50,000 words). There are a million unfinished novels in the world. Let yours not be one of them.
On twitter use hashtag #NaNoWriMo and follow @NaNoWriMo. There are organized local gatherings to meet and write together. When attending meeting I offer only one word of warning. As with any writers group, some people talk instead of write. Writing is not the same as telling everyone your story. Discuss, ask for feedback, but do not tell your story, write it.
How To Participate in NaNoWriMo if You Are Not Writing a Book?
Are you not writing a novel? Don’t let that stop you from participating? We are all writers, and writing comes in many forms. Use this time and guidance to:
• Write 4 short stories in 30 days
• Write 4 White Papers in 30 days
• Write 30 blog posts in 30 days
• Write 15 articles in 30 days
• Write 30 poems in 30 days
Let’s support each other so that we all win.