In case you’ve been in a coma, Periscope is the social media new kid on the block. It’s a free App (bought by Twitter) and available only for IOS (not available to Android yet, but soon).
Periscope allows you to broadcast live from anywhere with an Internet connection. Your audience can visibly and audibly share your experience. They can even communicate with you live simply by typing messages on the screen.
I wish I had considered this little detail before my first Periscope broadcast. I did a dumb test; a semi-useful product review of my Roomba vacuum, with my interfering cat, and while chatting with a friend. It lasted less than 2 minutes and all comments were about my cat.
Was this a mistake? Yes.
For those of you who have watched Periscope live feeds or a replay, have you ever noticed this message?
“LIVE on #Periscope: First time ….”
Periscope gives you a little nudge out of the starting gate, and I wasted mine. Don’t waste yours.
If you’re using Periscope just for fun, post whatever you like. However, if you want to attract followers and gain reach then do these quick 5 steps:
Plan to make a strong first broadcast and not some random test. Take advantage of Periscope’s “First time”.
What do you want to be known for? (Food, reviews, business, juggling, cats, entertainment)
Make your 1st Periscope broadcast in this theme.
Content: There’s nothing wrong with ad-libbing, but many who ad-lib on Periscope are boring or badly done. Stand out with clarity that only appears to be ad-lib.
Title: Create a strong, catchy title to intrigue and inform exactly what your broadcast is about. When they pop in and don’t see what they came for, they’ll leave just as fast.
Let your friends/followers/connections on your other channels know that you’re about to broadcast. You want new people to see how popular you are and have many people to interact with.
Start your broadcast. Make it long enough for people to find you (8+ minutes). Engage your audience to keep them watching.
Tell people what future posts to expect from you then invite them to follow you.
There are reasons to and not to allow Replay, but Replay your first. Some people you contacted took longer to arrive (or download the App) and you want to leave your first, good broadcast behind for them to find.
Good luck! Have fun! Happy broadcasting!