Category Archives for "Writing"

1 Critical Way for Authors To Sell More Books On Twitter

The Networking Web - Catherine Saykaly-Stevens - Author - Speaker - 1 Critical Way for Authors To Sell More Books On Twitter

A Plea to Authors Active on Twitter Who Want to Sell Books:

140 Characters Is No Place to Sell Your Books

– Stop Selling and Start Tweeting Compelling Content!

How many times have these tweets filled your Twitter feeds?

  • Buy my Book #BuyMyBook
  • Buy My Book – It’s on sale
  • Buy my Book – $0.99 – today only
  • Buy my Book – download for free today
  • Like my Facebook Page – and buy my book

If repeated messages to buy or download books have never worked for you, why would it work on  others?  Repeated sales messages is the fast way for an author to find themselves Unfollowed.

Most authors on Twitter have developed a rapport and/or history with their followers. Still, there are many authors whose Twitter feeds are only repeated sales messages then they wonder why they’re not popular or getting sales.  There will always exceptions to this rule and celebrities exist in a ‘verified’ class of their own.

Post and tweet content that will grab our attention

  • Tell us why this book will appeal to us.
  • Add snippets of your research and offer interesting tips you’ve learned.
  • Offer details about your characters, plots, and story that will hook us.
  • Show us how clever you are with your writing.
  • Post articles – your own or draw attention to articles that relate to your book’s subject matter.

Funnel those interested readers seeking more of your content to your website. There they can learn about you and your books.

Now you’ve earned your opportunity to sell. Your chances of selling books are also much higher.

*In case you do not already have an author’s website to funnel online traffic to, you are missing out on an opportunity.

Good luck to you and much success!

Related Post: How to Get the Most Productivity Out of 3 Hours

October 20, 2014

40+ International Transmedia Leaders Will Be In Edmonton Oct 24-26. Are You Going to StoryWorld Quest this Weekend?

The Networking Web - Catherine Saykaly-Stevens - Author - StoryWorldQuest.comFrom October 24-26, 2014, international leaders of Transmedia will descend upon Edmonton’s Northern Alberta Institute of Technology (NAIT) for a 3-day StoryWorld Quest conference.

StoryWorldQuest.com

Transmedia Definition

Transmedia storytelling is the art of telling one story over multiple media, where each medium is making a unique contribution to the whole. (Henry JenkinsA Creator’s Guide)

Writers, filmmakers and storytellers may already be practicing Transmedia if they use other social media/channels/means to tell different aspect of their story than just the original. Fans will always want more to connect with than the original story. Smart writers use Transmedia to get new bits to their existing story out in fresh ways.

Transmedia is not only for the writer, filmmaker or storyteller. Transmedia is for anyone wanting to engage new audience from a business or corporate level.

Every brand has a story to tell. Whether the Brand is an icon, a business, an entrepreneur or a writer; a good story captures an audience’s attention. How well a brand tells its story then offering new, but different pieces of its story will determine how well the product, service or experience will sell.

The brand must engage the audience fully or risk losing them. The question then becomes HOW can a brand engage an audience? The brand tells the full story through one channel. Through different channels, story is broken apart, added to, re-packaged and tailored to a specific audience of that specific channel. HOW story is told can engage existing relationships and attract new audiences.

Unfortunately, many treat Transmedia as an afterthought; a marketing ploy added to the last stage.  This will not engage the audience. From story inception, Transmedia must be considered, prepared and integrated into the brand to harness the power of full audience engagement.

I’ll share 2 takeaways from just 1 interview by Jeff Gomez, considered the grandfather of Transmedia.
(Transmedia storytelling workshop – Friday the 24th at 1 p.m…

  • First, bits of story must be unique to each platform. You cannot write a single message then press a button to send that identical message to all platforms. It will not engage all audiences.
  • Second, to engage an audience, there must be a way for the audience to respond. If not directly, they must be able to submit, create content and allow for dialogue.

Both keynote speakers are world leaders in the field of Transmedia Branding.
(Keynote address – Saturday, the 25th at 11 a.m.)

  • Lisa Coulman, Partner, PwC
  • Mark Swierszcz, Director, Bell Media

Jeff Gomez, Lisa Coulman, Mark Swierszcz and 40+ Transmedia speakers will be at StoryWorld Quest in Edmonton, October 24-26 (NAIT).

It is rare to have so much talent and Transmedia royalty in our backyard. If story is your business, see you at StoryWorldQuest.com

Register: StoryWorldQuest.com

How to Get the Most Productivity Out of 3 Hours 

The Networking Web - Catherine Saykaly-Stevens - How to Get the Most Productivity Out of 3 Hours Procrastination is our lifelong, unwanted companion.

Many authors have full-time jobs. Some have families to raise and other obligations. Finding the time to write is difficult, and when you do, you may be challenged to muster the energy to stick with it.

I’m trying a new way to get 3 hours of productivity, which includes breaks. I invite you to try it.

Distractions destroy your productivity. It is hard to concentrate and stay focused when the mind wanders. Squirrel!

Anyone who has ever met me knows that I strive to learn best time management practices. While different things work for different people, many practices have not worked well for me. Even something that started out strong lost effectiveness over time.

I’m attempting a useful new time management practice and invite you to try it.

Once you’re figured out your available time blocks to work during the week, write them down. Here’s how to make the most out of a 3 hour time block when you’re stuck with a short attention span.

First – Get rid of the greatest distractions.
Phone – silent or off.
Email – closed.
Door – closed.
Social media notifications – whatever beeps, bleeps, peeps, rings or signals, put it away with the volume down.
Advanced: Put your phone away in another room and close the door.  You can do it!

Second – Set a timer.
There are timers online, your smartphone, an egg timer. You can even use the microwave timer if you need to.
Once you’re ready to start, set the timer to 30 minutes. No more!!

Third – practice a little discipline. It’s only for 30 minutes.
Why is this effective? It’s effective because you’re going to take a forced break for 5 minutes once your 30 minutes of work are up.
Your 30 minute is not a long time. So don’t stop working! You know a break is coming fast.

Fourth – when the timer rings, you must take a break.
Stand up.
Get up and get the heart moving. Do a few stretches.
Use the bathroom.
Grab your water/tea/coffee/whatever your poison
You should be able to do this all within 5 minutes.
Set a timer for your breaks as well.

Fifth – Rid the clutter occupying your mind.
Before you start again – clear your mind.
Grab a post-it notepad and write all the things that are on your mind – 1 item per sheet.
Then stick each sheet on the wall beside you until your mind is free and clear to start again.

If something is bugging you while you’re in the middle of the 30 minutes. Fine! Write it on the notepad and stick it to the wall.  You’ll deal with it later and get it off your mind now.

Now rinse and repeat.  Put 30 more minutes on the timer.

With my work schedule, the longest I’ve gone for is the 3 hour block. If anyone tries this for a full day, let me your results. Do you find this effect?  What works for you?