Category Archives for "Social Media / Marketing"

Why Authors – Writers – Everyone Should Use Twitter Lists

Why Authors - Writers - Everyone Should Use Twitter ListsThe more people you follow, the denser your Twitter home feed becomes. You will lose perspective with a feed flooded with multiple, random posts.

Separate all those voices into logical groups so you can focus on 1 theme at a time. Use the built-in Twitter lists, which you can make public or private. You can create lists then add Twitter accounts to it from both your computer and your mobile.

You may be surprised at how viewing smaller groups at a time will help you gain clarity. Now you’ll form better ideas about how to support different group, join conversations, and post relevant content.

For Example:  If you view a list of only local authors, and many tweet and converse about a writing event in town you’ve never heard of, isn’t that an event you should inquire about?

1) Create Lists

Read through your feed and find those you are most interested in watching. Create lists for your many groups. Here is a suggested author’s starter-list:

  • Family
  • Friends
  • Work/Co-workers
  • [Your city]
  • Local authors
  • [Your genre] authors
  • Top [your genre] authors
  • Author Support
  • Publishers
  • Editors
  • Bloggers
  • Top idea generators
  • Social Media gurus

2) Assign interesting Twitter accounts to each chosen list. The same account can occupy more than 1 list.

3) Every time you meet and follow a new person, immediately add them to a Twitter list. If you don’t, you will lose them to the chaotic, overrun, Twitter home feed.

Bonus: You can subscribe to other twitter public lists. 

Learn to love lists!

Don’t worry; it is unlikely that you’ll run out of making lists. Lists are currently capped at 1000, which may be populated with up to 5000 in each, but don’t do that. Keep your lists small. If you have too many, you then you risk repeating the original problem, too many chaotic voices in 1 place.

I hope this Twitter Tip was useful.
Do you have a favorite list that others should start using?

Stop! Before you make your First Periscope Broadcast, have you done this?

The Networking Web - Catherine Saykaly-Stevens - Stop! Before you make your First Periscope Broadcast, have you done this?In case you’ve been in a coma, Periscope is the social media new kid on the block. It’s a free App (bought by Twitter) and available only for IOS (not available to Android yet, but soon).

Periscope allows you to broadcast live from anywhere with an Internet connection. Your audience can visibly and audibly share your experience. They can even communicate with you live simply by typing messages on the screen.

First Time:
I wish I had considered this little detail before my first Periscope broadcast. I did a dumb test; a semi-useful product review of my Roomba vacuum, with my interfering cat, and while chatting with a friend.  It lasted less than 2 minutes and all comments were about my cat.

Was this a mistake?  Yes.

For those of you who have watched Periscope live feeds or a replay, have you ever noticed this message?
“LIVE on #Periscope: First time ….”

Periscope gives you a little nudge out of the starting gate, and I wasted mine. Don’t waste yours.

If you’re using Periscope just for fun, post whatever you like. However, if you want to attract followers and gain reach then do these quick 5 steps:

Plan:
Plan to make a strong first broadcast and not some random test. Take advantage of Periscope’s “First time”.
What do you want to be known for? (Food, reviews, business, juggling, cats, entertainment)
Make your 1st Periscope broadcast in this theme.

Create Content:
Content: There’s nothing wrong with ad-libbing, but many who ad-lib on Periscope are boring or badly done.  Stand out with clarity that only appears to be ad-lib.
Title: Create a strong, catchy title to intrigue and inform exactly what your broadcast is about.  When they pop in and don’t see what they came for, they’ll leave just as fast.

Invite:
Let your friends/followers/connections on your other channels know that you’re about to broadcast. You want new people to see how popular you are and have many people to interact with.

Post:
Start your broadcast.  Make it long enough for people to find you (8+ minutes). Engage your audience to keep them watching.
Tell people what future posts to expect from you then invite them to follow you.

Replay:
There are reasons to and not to allow Replay, but Replay your first. Some people you contacted took longer to arrive (or download the App) and you want to leave your first, good broadcast behind for them to find.

Good luck! Have fun! Happy broadcasting!

 

How to Schedule a Facebook Page Post to a Different Date and Time

HThe Networking Web - Catherine Saykaly-Stevens - Author - How To Schedule a Facebook Page Post a Different Date and Timeow to Schedule a Facebook Page Post to a Different Time and Date:

You don’t need to use scheduling features in HootSuite or TweetDeck to publish a post at a different date and time to your Facebook Page.

Few take advantage of this sneaky Facebook Page tool. While you can’t schedule a post from either your Facebook personal account or a Group, this is how you schedule a Facebook Page post.

To schedule a post to a future date:

On your Facebook Page, write your post in the Status field as you normally would.
Instead of selecting the Post button, choose the downward Triangle next to it. You have 3 options:

  • Schedule
  • Backdate
  • Save Draft

Select Schedule
Select the Date and then the Time
Select Schedule

A scheduled post to a future date must be set between a minimum of 10 minutes and a maximum of 6 months ahead.

 

To backdate a post:
On your Facebook Page, write your post in the Status field as you normally would.
Instead of selecting the Post button, choose the downward Triangle next to it. You have 3 options:

  • Schedule
  • Backdate
  • Save Draft

Select Backdate
Select Year then Month then Day
Select Backdate

This backdated post will be published immediately in the News Feed, and achieved at your chosen date.
However, if you selected the checkbox “Hide from News Feed” then your post will be absent from others’ News Feeds and will only be archived your Facebook page.

The last choice is to Save Draft. This will allow you to hold your post like a visible bookmark for you to edit and schedule at a later time.